Nokia brings augmented reality to life

Point and find poster
Point and find poster from Nokia Conversations

It’s just out, Nokia will be trying out augmented reality as a pilot project in Colchester in England.

This project has been made possible thanks to a collaboration between the mobile phone giant and JC Decaux, a leading worldwide advertising company. To be part of this project, users need to download and install Nokia’s Point & Find by texting “HERE” to 81066.

The system is pretty intuitive too. Just point your camera on an advertissement and you will be shown all the relevant information available from the Nokia Point & Find database.

If the pilot is a success, this will mean Point & Find can make it to your own town. All good news, let’s wait and see.

For the impatient, here is the list of officially compatible Nokia phones:
Nokia N97, N96, N95 8GB, N95,N86 8MP, N85, N82, N81, N81 8GB, N79, N78, N76, E71, E66, E63, E51, 6720, 6290, 6220, 6210 Navigator, 6124 Classic 6121 Classic, 6120 Classic, 6110 Navigator, 5700 Xpress Music, 5800

You will find more information on the official Nokia blog entry.

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